The journey led Studio Inma Bermudez to the heart of India, where they delved into the intricacies of a unique process. The objective revolved around the utilization of reclaimed or ecological raw materials. In this case, honed in on used tires, seat belts, and reflective bands. Once cleaned and processed, these materials can be repurposed and transformed into new products. Each item was meticulously designed to celebrate the material itself, allowing it to take center stage in their work. Rather than concealing it, they deliberately opted for simple product designs that highlighted the material’s distinctive qualities. The collection was sold and distributed by our french client Pottias.

The entire design and development process unfolded right on the factory floor in India.

2013
PHOTO©STUDIO INMA BERMÚDEZ