Dominio De la Vega winery wanted to initiate a green transition in its production to promote a sustainable environmental and social development in their sector. In collaboration with Silvia Mar Studio, our work consisted of an exercise in synthesis under the premise of reducing processes and materials used both at the packaging level and the rest of the decisions of this natural evolution.

The conclusion of this analysis was, on one hand, a redesign proposal of the brand identity, simpler and more uniform, which would create a shared bond between the company and its products. On the other hand, a simplified but powerful graphic design was created for the labelling of the bottles, associating each drink with a name rich in personality.

2021

PHOTO©Dominio de la Vega